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  • Writer's pictureMike Roberts

Your Agent Should Have Social Media Smarts

As the COVID-19 outbreak causes real estate agents to move away from holding open houses, many pros have quickly transitioned to online marketing for their listings. Here is what your social media savvy agent knows for sure.

Real estate websites. First and foremost, your home should be listed by your agent on the Multiple Listing Service (MLS) and mainstream real estate websites where most people start their search. is owned by the National Association of REALTORS® and receives more than 30 million unique visitors per month.

Agent websites. Agents should have professional pages with their listings easily available. Your home should be professionally photographed and the pictures posted with your listing. A virtual tour is increasingly sought by home shoppers and should be offered, especially now. Agents who post regularly to blogs will rise in Google search results attracting more followers to their sites and your listing. These blog articles can also be posted to social media platforms to get more visitors.

Social media.  Following these basics, agents should link business Facebook, Instagram and Twitter accounts to their websites. Your house should be marketed on several social media platforms. Good agents will have a healthy budget for buying Facebook ads, and should be cognizant of Facebook’s ever-shifting algorithm for how ads get placed. By placing specific house ads and posting articles, social media becomes a powerful tool in selling your home.

Photos and videos.  A professional photographer and videographer should be hired to shoot top quality pictures of your home, as soon as appropriate. Virtual tours are becoming an expected staple.

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